Great amounts of optimism from a conservation biologist, James Borrell, inspiring us all to do something. We particularly like his story about making tree-planting cool in Madagascar
James Borrell is a conservation biologist with a passion for challenging research expeditions. He founded the social enterprise Discover Conservation and is a member of the Inspired50. James' research has taken him from the Peruvian Amazon to the High Arctic studying everything from critically endangered big cats, to tiny dragonflies and even dwarf trees.